type: decision
status: active
timestamp: 2026-06-25
tags: [decision, branding, subdomain, seo, category, routing]
status: active
timestamp: 2026-06-25
tags: [decision, branding, subdomain, seo, category, routing]
Subdomains — category-based with path routing per tool
Per-tool subdomains abandoned. Tools at category.oriz.in/tool for SEO
Subdomains — category-based with path routing
Decision
Tools no longer get one-subdomain-each. Instead, tools live at <category>.oriz.in/<tool>. Example: finance.oriz.in/emi, finance.oriz.in/sip, finance.oriz.in/tax-80c. The category subdomain is the SEO anchor; the path identifies the specific tool. Function-based per-tool subdomains (e.g. emi.oriz.in, sip.oriz.in) are abandoned.
Why
- Topical authority compounds — every internal link from
/emito/sipraises both for “finance.oriz.in” in Google’s eyes. Per-tool subdomains fragment that signal. - One CF Pages project per category — fewer projects, less build-quota pressure, simpler analytics rollup.
- Better cross-tool UX — users on the EMI calc see related calculators in the sidebar without crossing domains.
- Aligned with category consolidation — one finance repo serving ten routes is cheaper than ten repos serving one route each.
- Subdomain real estate stays focused —
<category>.oriz.inreads as a destination (“the finance toolkit”) rather than a single-purpose page.
Implications
- Existing per-tool subdomains (e.g.
emi.oriz.in) either get 301-redirected tofinance.oriz.in/emior freed entirely. - The 11 archived tools (eleven-saturated-archived-2026-06-25) free their subdomains automatically.
- CF Pages DNS provisioning workflow targets
<category>.oriz.in, not per-tool. - Sitemap-of-sitemaps registers one entry per category subdomain instead of one per tool.
- Per-app knowledge bundles consolidate too — one knowledge/ folder inside the category repo covers every tool route.
- Where a tool deserves its own subdomain (a major standalone product, not a calculator), it can still claim one. The default is category routing.