Mediavine

Fallback ad provider — higher RPM, requires 50K sessions/month

Mediavine

Role

Documented fallback ad network for sites that have grown past the 50K-sessions/month threshold.

Free tier / pricing

• No platform fee, no monthly cost
• Mediavine takes a revenue share
• 50,000 monthly sessions minimum to qualify

Card / subscription required?

NO. Application-based (manual approval). No card on file required.

Alternatives

• Ezoic — no minimum traffic
• Raptive
• Google AdSense

Swap cost

Low — ad-script tag + slot updates.

Why fallback only

Higher RPM than Ezoic but the 50K threshold gates entry. Most family sites are pre-50K. Subscriptions remain the primary monetization.

Cross-refs

• Ezoic
• Razorpay

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